Naming / Brand Identity / Illustration / Packaging Design
"Nushi means New Sushi, a conceptual plant-based kitchen and bar where flavour and vibe come first. Its bold, rounded logo is playful and inviting, with the ‘I’ transformed into a sushi roll and accented by a soy sauce splash. Nushi is about the energy of late nights and shared tables, but it’s also the feeling of an intimate house party and streetwear culture. Nushi blurs the line between Djs, sushi, and culture, making it a movement."
"The name Nushi is an anagram of new and sushi, a fresh, plant-based take on Japanese dining. Its bold, rounded logo is playful and inviting, with the ‘I’ transformed into a sushi roll and accented by a soy sauce splash. The mascot, joyfully eating sushi, adds fun and instant recognition, creating a visual identity that’s functional, full of personality, and designed to stand out."
SOCIAL MEDIA DESIGN
“At Nushi, the food is simply delicious, the vibe electric, and it just happens to be plant-based.”
