The Challenge
A body-care brand born out of deep frustration where vegan, fragrance-free products were gentle but dull, and beautifully packaged alternatives were filled with deeply irritating ingredients. Caimile Organics exists to bridge that gap with a vegan, organic, cruelty-free, and fragrance-free skincare line that is sensory-driven, rich in texture, warmth, and storytelling that also smells divine.
The name Caimile, meaning “a family is born” in in Akan, a Ghanaian language, reflects the founder’s heritage and the brand’s mission:, reflects the brand’s mission: to create a welcoming space for those with real skin concerns, a family brought together by shared struggles and uplifted by thoughtful solutions. Every product is made with nutrient-rich, real ingredients like real cocoa, strawberries, and cold-pressed oils, carefully crafted to nourish both skin and soul.
With a warm, sisterly tone of voice and branding rooted in softness and soul, Caimile is skincare that speaks your language, because your body deserves better.
With a warm, sisterly tone of voice and branding rooted in softness and soul, Caimile is skincare that speaks your language, because your body deserves better.
Strategy / Brand Identity / Packaging
Insights: Research That Shaped the Brand
Caimile Organics was created to solve a clear gap in the skincare market: fragrance-free, vegan products are often bland and clinical, while luxurious alternatives are filled with irritants, dyes, and synthetic fragrances, and rarely cater to melanin-rich skin, with limited diversity and representation in their visuals. After analysing over 60 body scrub brands and observing user behaviour across TikTok, Pinterest, and major retailers both in-store and online, the founder identified that many “clean” brands still rely heavily on synthetic ingredients, are not fully vegan, and often feel disconnected from the users they claim to serve. Caimile addresses this by offering indulgent, fragrance-free skincare that’s deeply sensory, and designed with real skin concerns in mind. Informed by audience research and competitive analysis, the brand blends emotional resonance, rich texture, and ethical integrity, delivering skincare that feels as good as it looks, with no compromises.
User Personas
Competitor Analysis
THE SOLUTION: Designing a Brand That Feels as Good as It Looks
Caimile is a soft rebellion against sterile skincare and sugary gimmicks, blending dessert-inspired visuals with clean, confident design to create a sensory-rich, nourishing experience whilst staying fragrance and plastic free.
LANDING PAGE DESIGN
“The landing page was designed to immediately immerse users in Caimile’s world. We lead with bold visuals, confident headlines, and a clear value prop (‘dessert for the skin’).”
CTA buttons, visual hierarchy, product highlights.
SOCIAL MEDIA DESIGN
The social strategy focused on sensory storytelling — spotlighting indulgent textures, playful captions, and real ingredient visuals to connect with skincare lovers across Instagram and TikTok. Every post was crafted to be scroll-stopping and shareable.
WELCOME EMAIL DESIGN
POSTER DESIGN
KEY INITIATIVES & RESULTS
Sensory-Driven Influencer Campaigns: Drove engagement with ASMR-rich content through collabs with @_veganbrownting, @_queenmomo, @_thisisamina & more.
Immersive Retail Experience: Hosted an immersive Oxford Circus event with @sookspaces & @aya.aromas, bringing our sensory skincare to life.
Major Collaborations: Partnered with Latest in Beauty for national exposure in subscription boxes.
Sustainability Commitment: Switched to recyclable aluminium packaging and vegan-friendly recycled labels to align with eco-conscious values without compromising on visual appeal.
Editorial & Media Recognition: Our bold visuals and ingredient-first storytelling earned features in leading beauty publications, positioning Caimile as a standout in natural skincare.
RESULTS
+ 40% increase in social engagement driven by a warm, relatable tone of voice and sensory storytelling.
Pop-up sales boost and stronger in-person brand connection through immersive experiences.
Successful collaborations with trusted beauty platforms and content creators
Consumer praise for quality, texture, and indulgent feel — “like dessert for your skin”
LABEL DESIGN
Each label was designed to balance indulgence with clarity — wrapping real ingredients in playful, food-inspired storytelling.
Designed by Daniela Ghansah — UK-based brand designer.
