Naming / Brand Identity / Packaging Design
“Caimile is built around the concept of dessert-inspired care, indulgent, vegan, fragrance-free skincare that feels as comforting as dessert. Its name means ‘a family is born,’ and the playful ‘M’ in the logo flows smooth like dessert.”
“This whipped, smooth quality is carried through the identity, from the rounded typeface to the indulgent, dessert-inspired imagery and art direction.”
